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Future Lab Program
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Future Lab Stage
25. Nov 2026 - 10:15
- 10:30
Staying at home isn’t the answer!
Opening Keynote
25. Nov 2026 - 10:30
- 11:15
Staying at home isn’t the answer!
Lab Talk, hosted by Prof. Dr. Christian Buer
Future Planet Stage
25. Nov 2026 - 12:00
- 12:45
Shaping the future: climate change as a driver of new opportunities in the hospitality sector
Lab Talk, hosted by Dr Renée Nicole Wagner
25. Nov 2026 - 13:00
- 13:45
CO₂ accounting – putting an end to green gut feelings
Fireside Chat
25. Nov 2026 - 15:00
- 15:45
Sustainable design meets luxury
Lab Talk, presented by Corinna Kretschmar-Joehnck
Future Human Stage
25. Nov 2026 - 12:00
- 12:45
Neuro-Leadership: Leading with the Brain
Keynote
25. Nov 2026 - 13:00
- 13:45
Future Work – How Work Is Changing
Lab Talk, hosted by Christine Reinshagen
25. Nov 2026 - 15:00
- 15:45
The end of ‘sustainable & regional’? How hotels can communicate credibly
Lab Talk, hosted by Prof. Dr. Christian Buer
25. Nov 2026 - 16:00
- 16:45
Beyond the Hype – AI Put to the Test in Real Life
Keynote
Future Experience Stage
25. Nov 2026 - 12:00
- 12:45
Green Plate Movement 2.0
Lab Talk, hosted by Estella Schweizer
25. Nov 2026 - 13:00
- 13:45
From selling rooms to creating a lifestyle: Why hotels need to reinvent themselves
Keynote
25. Nov 2026 - 15:00
- 15:45
More than just wellness: longevity as the key to success in the tourism sector of the future
Lab Talk, hosted by Prof. Dr Christian Buer
Workshop Raum
25. Nov 2026 - 12:00
- 12:45
The Future of Hospitality – What Guests Will Expect Tomorrow (Part I)
25. Nov 2026 - 13:00
- 13:45
The Future of Hospitality – What Guests Will Expect Tomorrow (Part II)
Your guide to panels, talks and workshops
More about sessions and topics
Future Lab Stage I 25 November
Staying at home isn’t the answer!
Staying at home isn’t the answer!
Sven Liebert opens the GreenSign Future Lab 2026. He explains why travel is a democratic value that must be preserved and strengthened – and why the sustainable transformation of tourism mobility is essential to prevent travel from becoming a privilege once again.
Staying at home isn’t the answer!
Staying at home isn’t the answer!
The Lab Talk will explore in depth the link between sustainable mobility and participation in tourism, and the ways in which travel can be made economically and socially inclusive and sustainable.
Future Planet Stage I 25 November
Shaping the Future: Climate Change as a Driver of New Opportunities in the Hospitality Industry
Shaping the Future: Climate Change as a Driver of New Opportunities in the Hospitality Industry
How can climate risks be turned into a competitive advantage? This panel explores innovative strategies, resilient concepts and new perspectives for a future-proof hospitality industry.
CO₂ accounting – putting an end to green gut feelings
CO₂ accounting – putting an end to green gut feelings
Your business is probably more climate-friendly than you realise – you just can’t prove it. Why, in the near future, only what can be demonstrated will count, and how you can turn a ‘green gut feeling’ into solid evidence. A practical report from the industry – by a hotelier, for hoteliers.
Sustainable design meets luxury
Sustainable design meets luxury
Sustainability and design? The first things that spring to mind are ‘farm’ and ‘knitted woollen socks’… Does sustainability mean making sacrifices; is it even at odds with luxury? This keynote talk provides answers and sheds light on international approaches to hotel design.
Future Human Stage I 25. November
Neuro-Leadership: Leading with the Brain
Neuro-Leadership: Leading with the Brain
Neuro Leadership is about understanding leadership from the inside out: how perceptions arise, how decisions are made, how people act under pressure, and why behaviour is often more emotional than it first appears.
Future Work – How Work Is Changing
Future Work – How Work Is Changing
The end of ‘sustainable & local’? How hotels convey credibility
The end of ‘sustainable & local’? How hotels convey credibility
The EmpCo does not force hotels to become more sustainable – just more transparent. In our panel discussion, we will explore how new regulations can open up new opportunities: for clearer positioning, credible communication and measurable impact through genuine sustainability.
Beyond the Hype – AI Put to the Test in the Real World
Beyond the Hype – AI Put to the Test in the Real World
Between euphoria and disillusionment lies the everyday reality of AI in hospitality. Time for an honest reality check with real-world examples, clear action steps, and trend insights for 2027—free from buzzwords. The AI Playbook for decision-makers.
Future Experience Stage I, 25 November
Green Plate Movement 2.0
Green Plate Movement 2.0
First Movers report live on how the Green Plate Movement is rethinking menus: Clean, Lean, Green – culinary creativity that promotes a variety of micronutrients, reduces the intake of proteins that are harmful to health, and has a genuine impact on the environment and longevity. Join us at the table!
From selling rooms to creating a lifestyle: Why hotels need to reinvent themselves
From selling rooms to creating a lifestyle: Why hotels need to reinvent themselves
Anyone who is still solely selling rooms by 2035 will fail to realise the potential of tomorrow’s hospitality industry. Sustainability, digitalisation and social change are opening up new opportunities for value creation, guest experiences and community. This presentation explores future trends and shows how the role of hotels will change by 2035.
More than just wellness: longevity as the key to success in the tourism of the future
More than just wellness: longevity as the key to success in the tourism of the future
Longevity takes hotels to the next level: best practices and trends in the Talk Lab demonstrate how sustainable health is driving new demand and innovative offerings. The focus here is on future-proof concepts.
Workshop Room I, 25 November
The Future of Hospitality – What Guests Will Expect Tomorrow (Parts I & II)
The Future of Hospitality – What Guests Will Expect Tomorrow (Parts I & II)
Don’t just listen – get involved. Together, we’ll develop a new understanding of hospitality and apply it to specific situations in everyday hotel life. By the end, you’ll come away with ideas and practical steps that you can put into practice in your own business.